American Art Icon James Siena Designs for Illahe

James Siena is not a household name in Oregon, though he is a household name if your house is in Manhattan and you have an interest in art. His work appears in the Museum of Modern Art, the Met, the Whitney, the Museum of Fine Art in Boston, the Hammer in LA, and many other of America’s great museums. And now it also appears on the Illahe label.

How so? All thanks to our friend Dan Schmidt, also a New York artist, a few bottles of the earliest Illahe products showed up at James’s studio lunch table on Canal Street. Now, James is a huge fan of Burgundy and Bordeaux, but it was the viognier that he enjoyed so much that he offered to design a label for us.

He worked with Ruth Lingen at Pace Prints (Pace Gallery represents James), and they came up with a label, now our reserve label, that incorporates letterpress fonts from the 19th century and a ‘necker’ with the vintage. Ruth, the “Letterpress Queen of Brooklyn” found a beautiful font designed by Emil Rudolf Weiss to type ILLAHE. Don’t try to find this font on the internet—it comes directly from the antique type, perhaps from the famous Bauer type foundry.

We love how the label matches what we’re trying to do at the winery. It is an old American design to match our Oregon terroir; simple, not showy; and, on James’s insistence, it emphasizes vintage variation in the necker’s circle.

Best of all, James redesigned our logo based on the word Illahe from the Duployan script that Merry Young found for the winery. James is still drinking Illahe and hopefully he enjoys our output as we transition our label.

Thank you, our sophisticated friends!